Everyone has their
favorite sports team. Sharing a team brings people together who have nothing
else in common. Once you have a favorite team, you stick with them through bad
seasons and good. Lately the Twins have just been the bad with a record of
5-10. Rivalries allow fans to express any anger or frustration they have from
other parts of their lives; they also can bring together fans of different teams
to hate a single team together. For instance, as a Twins fan, the only time I
root for the White Sox is when they play the Yankees—both teams suck but the
Yankees are worse. Everyone hates the Yankees. They’re a bunch of conceited assholes.
There even happens to be a book on the art of hating the Yankees.
Each team is also riddled
with advertising from team commercials, to individual player endorsements, to
in-the-park ads. The Twins always have amusing commercials, like this year’s “Sorta
Deep Thoughts” series, featuring manager Ron Gardenhire, mascot TC, catcher Joe
Mauer,1st baseman/designated hitter Justin Morneau, pitcher Carl
Pavano, and commentator and Hall of Fame pitcher Bert Blyleven. (The most
recent one is not yet up online but features Bert saying, “A pitch not thrown
over the plate is called a ball; of course it’s a ball, he’s not throwing a pizza
at you!”)
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