Simply put, the media are the ways in which we communicate ideas. Whether you believe in creationism or evolution, the media date back to the dawn of mankind. Humans have always needed ways to share our thoughts and ideas, and things we consider the media are the ways people throughout history have come up with to impart these messages on others. Prior to Gutenberg’s printing press, various media were used to communicate ideas within a group or culture—there was not really one medium that was widespread among all societies. Rather three main categories of media developed: auditory, visual, and written. Each historic community fashioned an amalgam of the three that was unique to them based on their mythology, values, traditions, and style of innovation. However the reasons varied, many of the acts themselves were of the same nature.
Auditory media are not just
the languages we speak. Music, in the form of both singing and instruments, has
been around since before the invention of written language. It is believed that
the first musical instrument, the human voice, mimicked spoken patterns in a
more rhythmical fashion—we can never know for sure because this dates back to
before writing so we have no surviving records to verify this. Aside from the
voice, flutes and pipes were made from animal bones, reeds, and wood. Tunes
would have special meanings so that a particular song could tell a village that
hunters caught a big kill, that a baby was born, whether a battle was
successful or disastrous, or other important news. Some tribes also believed
that music was a medium to help them communicate with their god(s) or a spirit.
Visual media include every
way people have tried to communicate information thatis understood by looking
at it—simply messages we see. These media range from drawings to smoke signals,
flags to fireworks. Some of the most interesting visual media to me are tattoos
and piercings. In many ancient societies, earrings were used as a rite of
passage to show whether someone was considered a boy or a man, a girl or a
woman. Piercings could also indicate such things as fertility, as in nose rings
traditionally worn by Indian Hindu women, or status as in the size of jewelry
worn in the septum of some tribes in Alaska, New Guinea, and Central America.
In China, tattooing the character for “prisoner” on a criminal’s or slave’s
face was a common practice from 1045 B.C. until the 17th century. Other cultures used tattoos
to show accomplishments or a societal rank or class. Some tribes also used
tattoos to indicate a warrior, with more extensive tattoos on more fierce or
accomplished warriors.
Obviously written media
includes written languages. This does not mean just alphabetic writing like we
use today; it includes languages like Egyptian hieroglyphics that use pictures
to indicate words, ideas, or phonetic sounds. The earliest language we are
aware of is Sumerian cuneiform which dates back to around 3000 B.C. Cuneiform
was a system of pictographs that included around 1,000 different characters
early in its existence, but decreased to around 300 by around 1 A.D. The
Phoenician alphabet, which is eventually what caused the decline of cuneiform
by 2 A.D., was developed around 1000 B.C and used symbols to depict individual
letters (no vowels) instead of words or sounds like cuneiform. Written media
also includes the ways in which these languages were written—ie what they were
written on, what they were written with, how they were used, and how they were
circulated. This category thus includes carrier pigeons, Chinese bone writing,
scrolls, and different mail systems throughout history.
Many people today often think
that the media are just news stations, advertising companies, and the like, but
the media are vastly more extensive. The media include any possible way we can
transmit ideas to other people. Even such simple things as religions can be considered
media because they convey a set of values a society deems respectable. Most
people today do not give enough thought to the media and never notice that they
influence our thoughts and behaviors.
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